TikTok is officially launching the Global #ElectronicMusic hub, in recognition of our community around the world that celebrates their favourite sounds, elevating DJs, producers and artists at every stage to get discovered.
#ElectronicMusic is one of the most celebrated genres on TikTok. From Ireland's Jazzy (@jazzyofficial) becoming the first woman to top the Irish charts in 14 years with 'Giving Me', Kenya Grace’s (@kenyagracebaby) global smash hit 'Strangers' dominating the charts to Chase & Status (@chaseandstatus) securing their first-ever UK No. 1 with 'BACKBONE', driving a resurgence of drum and bass in the UK.
In 2022, we launched #ElectronicMusic in the UK, which quickly became a hub for electronic music fans and creators alike. So we're officially expanding around the globe, coinciding with Amsterdam Dance Event (ADE), one of the world's most important festivals for electronic music.
Why TikTok Loves Electronic Music
#ElectronicMusic has seen year-on-year global growth of 70% in terms of video creations on TikTok, with #DnB up 50%, #Techno up 63% and #Trance seeing a 73% increase. To recognise this success, we are expanding our #ElectronicMusic hub, to further amplify one of the world’s most culturally vibrant and fast-growing genres.
From the rise of Amapiano to the resurgence of Drum & Bass, electronic music thrives on TikTok due to its infectious energy, global appeal and the creative ways the community celebrates the genre. Whether it’s sharing music, remixing tracks, or creating trends, the TikTok community has embraced electronic music around the world.
Ole Obermann, Global Head of Music Business Development at TikTok, said: "Electronic music has made its spiritual home on TikTok. It’s the perfect place for artists to showcase their creativity through both music and visuals, and fans are sharing their love for the genre by remixing sounds, driving trends, and posting clips from their favourite live sets, which are then watched and shared in their millions by the global TikTok community. This year TikTok was home to 3.5 billion views of Tomorrowland, 40 million posts by fans paying homage to the scarves of Keinemusik’, and over 100 million views of breakout stars ANOTR taking fans on a musical journey of their trip..”.
We're proud that TikTok has played such an important role in the success of numerous electronic artists, helping them reach new audiences and build engaged fanbases. Here's a run-down of some incredible artists bringing the #ElectronicMusic vibes to the TikTok community.
The hub will launch in markets around the world, including the UK, Ireland, Netherlands, Sweden, France, Germany, Spain, Italy, Belgium, USA and Australia. To coincide with Amsterdam Dance Event (ADE) the #ElectronicMusic Hub will be active for a month, showcasing curated content from both established stars and emerging DJ's, producers and artists in this booming space.
About TikTok TikTok is the leading destination for short-form mobile video. With a mission to inspire creativity and bring joy, TikTok is a platform where global communities come together to discover new trends, connect with their favorite artists, and celebrate creativity across genres.
